This video is part of a series of consumer facing engagement activities aimed at building the connection between growers and end consumers. Research has shown the importance of telling the growers story and building affinity in the mind of the consumer. The video features Gerard Kath, who is a pioneer and leader in the papaya industry. He is chairman of Papaya Australia and vice president of FNQ growers. He is also a strong supporter of indigenous workforce participation and employs a high proportion of first nations peoples.